Pophouse Branding

Brand Development, Digital Design, Print Design, Social Media, Marketing Strategy

Pophouse is an award-winning interior design studio based in Detroit, Michigan.

While at Pophouse, I owned the studio’s brand—creating everything from pitch decks, marketing materials, the studio’s website, social media strategy, photography art direction, and whatever else I could get my hands on.

During my first month as a full-time team member, I was given the amazing challenge of transitioning the company’s brand from dPOP to Pophouse. Using the new logo developed by Other Studio, I implemented and further developed the new brand through print, digital, and environmental assets.

 
 
 
The Periodical | A semiannual publication highlighting the studio’s accomplishments. Production by Tepel Brothers Printing.
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Environmental graphic designed in collaboration with Brandon Bartel.
Photo by John D’Angelo.

 
Business cards. Production by Behrmann Printing.
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PHOTOGRAPHY

A collection of images used in Pophouse social media, blog posts, and brand collateral.